As social media and the internet become increasingly intertwined with the modern culture, we are increasingly seeing individuals leveraging these powerful tools to get involved in political and social change.This phenomenon is known as ‘fashionable activism,” and it has become part of the fashion world’s mission to champion social and environmental causes. In this article, we’ll examine the rise of this trend and explore the exciting ways in which fashion and activism are intersecting in order to bring about real, meaningful change.
1. Rocking the Revolution: Exploring Fashionable Activism
Activists come in all shapes and sizes, but one thing has been made clear recently: fashionable activism is decidedly on the rise. With celebrities like Alicia Keys taking a stand for social justice in designer duds, to everyday people who recognize the power of looking their best while advocating for their rights, it’s safe to say fashion activism isn’t going anywhere anytime soon.
One of the most renowned names associated with fashionable activism is designer Vivienne Westwood. Westwood is often credited with seamlessly blending and putting a fashionable spin on the Punk and New Wave movements of the ’80s. From her affinity for tartan and oversized clothing to her impressive CV of protesting for environmental and human rights causes, Westwood is a prime example of a bold and stylish activist.
In 2020, we’ve seen the power of fashionable activism on full display in the Black community. Across the United States, protest marches can be seen regularly where people exercise their right to freedom of expression of assembly by wearing their best garments and strutting their stuff with pride. In today’s Digital Age, a photo accompanied with the right hashtag might be all it takes to voice agitation for a particular cause. It’s a sign of the times that many warriors for change have decided to become bold sartorial activists in their fight.
Here’s how you too can join the fashionable activism movement!
- Do your research. Take the time to educate yourself on the history of activist fashion and the various ways people express their commitments to their beliefs. This way, you can avoid sending the wrong message.
- Donate to a cause. Vivienne Westwood is known for selling t-shirts, with a good portion of the proceeds going to organizations that are working to help those in need. Consider donating what little you can to a cause you believe in.
- Involve friends and family. If you’re passionate about a cause, spread the word and bring your friends and family into the discussion. It’s a great way to increase awareness and show solidarity.
- Be stylish. Use fashion to make a statement. Whether it’s an outfit, a graphic tee, or a badge, you can dress for the cause and still look good while doing it.
Fashionable activism is a powerful way to spread awareness for a cause. By utilizing our style for the greater good, we can help to spread our message to a wider audience. Get out there and start rocking the revolution – it’s time to make a statement!
2. Taking a Stance in Fashion: How Brands are Making a Difference
Fashion has always been based on trends, values, and messages sent through the styles people choose to wear. In recent years, however, major fashion brands and labels are taking a stance in the world of style, helping to set an example of how fashion can influence the world around us.
Whether it’s deciding to go cruelty-free, banning certain materials, or advocating for certain causes, fashion brands are becoming powerful voices in the industry. Here are just a few of the ways fashion brands are taking a stand:
- Breaking Down Barriers: Many fashion houses are actively striving to create a more inclusive fashion world. From using plus-size models to featuring a wide range of body types in campaigns, the industry is pushing boundaries and forging a new path forward.
- Gearing Up for Sustainability: In recent years, more and more fashion houses are pledging their allegiance to sustainability. From using organic fibers to reducing their carbon footprint, the industry is working towards a greener future.
- Building an Eco-Friendly Brand: Companies like Patagonia and Everlane are sharing their commitment to environmentalism through their brand ethos and product lines. Ethically-sourced materials, low-impact manufacturing, and transparent supply chains are all becoming the norm.
- Aligning With Causes: From animal rights to women’s empowerment, fashion labels are teaming up with charities and non-profits to bring awareness to causes they believe in and support. Combining fashion with philanthropy helps to bridge the gap between art and activism.
Fashion has always been a form of expression, but now it’s becoming a powerful vehicle for change. From championing diversity to advocating sustainability, fashion brands are taking a stand and making a difference. It’s an exciting time to be a part of the fashion world, as brands are leading the conversation on how clothing and style can be used to make a real impact.
3. Going Green: Social and Environmental Causes to Support
Going green is so much more than just using environmentally friendly products. It’s an important lifestyle choice where we take action to reduce our personal environmental footprint and support organizations focused on environmental causes.
Business Groups
Today, businesses have a strong voice when it comes to environmental protection. These organizations continuously work towards sustainable development and work with governments and communities to find ways to do business while also minimizing environmental impacts. As a consumer, we can support these efforts by buying and promoting environmentally friendly products.
Charitable Organizations
These days, there are lots of charitable organizations working towards environmental conservation and restoration initiatives. Donating your time and resources to these organizations is one way to make a difference and make sure our planet is taken care of for future generations.
Local Initiatives
Caring for the environment goes beyond the traditional route of supporting organizations. By participating in local initiatives you can make a direct impact in your neighborhood. Some of the things you can do to make a difference:
- Save electricity by switching off your lights when you leave a room.
- Organize beach and park cleanups.
- Switch to an environmentally friendly lifestyle.
- Reduce, reuse, and recycle.
Fundraising Events
Organizing fundraisers is a great way to fund sustainability projects. You can fundraise online, set up a crowdfunding campaign, or organize your own event to raise money for the cause of your choice. Also, don’t forget to publicize your efforts!
Advocating Change
Ultimately, the best way to fight for a healthier planet is by advocating for change. You can do this by talking to your local representatives, signing petitions, and pushing for more sustainable methods of production and operations. Your voice matters and can help make an impact!
4. Making a Statement: How to Buy Responsibly in Fashion
Shopping ethically doesn’t have to be hard. With a few careful steps, you can become a responsible fashion shopper. Here’s how:
- Know what you need: When buying clothes, be sure to think about what you really need. Do you actually need the item, or are you simply succumbing to a tempting trend? Before adding to your wardrobe, decide if it’s truly something you want and need, as well as if it’s going to last a while.
- Choose quality over quantity: Invest in clothing items that will last you a good few seasons. Look out for quality materials – natural fabrics are often a good choice – as well as timeless designs. After all, it’s much better for the environment to save up for an item you can wear over and over again, than to buy cheap garments that will only last a few wears.
Once you’ve made your choices – here or online – be sure to double-check fair trade policies and materials used. Use your own judgement to determine if the item is coming from a reputable source, and is being made with safe and sustainable materials. Look out for the Global Organic Textile Standard, Organic Content Standard, and Fairtrade USA labels for assurance.
Don’t forget to do a bit of research about the brand, too. Are they supporting a good cause? Do they share your values? Nowadays, more and more retailers are creating clothes with sustainability in mind, so use your shopping trip as a chance to unearth some hidden gems.
Make smart shopping decisions:
- Choose items carefully
- Look for quality over quantity
- Check for certifications of ethical production
- Research the brand’s values
At the end of the day, the more you understand about the clothes you buy, the better your shopping experience will be.
When it comes to fashion, it doesn’t have to be shallow. With the current emphasis on fashionable activism, we can be comfortable in knowing that the clothing we wear and the trend we follow can positively contribute to a better world–a world made up of social and environmental justice. Whether it’s joining a cause, buying eco-friendly clothes, or even browsing sustainable fashion blogs, by creating a ripple of activism we can make a big difference together.
